"Twenty Four New York started as a Free Throw Contest."
Twenty Four New York didn’t start with a business plan—it started as a freethrow contest.
From hustling state to state and sneaker convention to sneaker convention, we were determined to make our mark on the sneaker world. One unforgettable moment put us on the map: a showdown between Bronny James and social media star NeverMissAllie. When Bronny lost and the video went viral, it was shared by Bleacher Report, House of Highlights, and TMZ.
That moment was the spark. The hustle was our foundation. Twenty Four New York officially got its foot in the door, pun intended.
A few months later, we made our dream a reality, opening our first store in the iconic Hudson Yards Mall in Manhattan, New York. Less than a year after that, we expanded to a second location at the Oculus World Trade Center—two luxurious hubs in the heart of NYC.
Today, with thousands of sneakers sold and a long list of celebrity and influencer endorsements, we’re taking our brand to new heights with our third location in Las Vegas, Nevada.
What began as a passion for sneakers has evolved into something much bigger. From our exclusive sneaker drops to our signature clothing pieces worn by notable figures worldwide, we’re not just part of the sneaker culture—we’re shaping it.
Twenty Four New York: Sneakers. Style. Culture.